Customers are the most important part of any business. Without them, our businesses would fail. Keeping the customers happy guarantees success. Dirk Kettlewell has been in the business world since he was a teenager and knows a few tips to help keep your customers happy and coming back for business.
Understanding what your customers want plays a key role. Are you providing products and services that can be used by the people in your community? Asking yourself important questions such as how are we doing, how can we do better, and how are we different from the competition will give you a greater understanding of where you stand. At all levels of the relationship, try to engage the customer. They do not want to feel like mere numbers, they want to be treated like individuals with individual needs. Treat them how you would like to be treated yourself. Talk to them and listen and create real relationships.
Infect your staff with your enthusiasm and passion for your business. Make sure that you know what goes on between the staff and the customers - spend a day a week working with customers! Get staff to positively touch customers with the pride that you invest in your work. Consumers are fed up with mass-produced mediocrity. They are fed up with discovering that something that they thought was personal or local turns out to be manufactured by the masses. This is why it is important to build real and solid relationships with your customers.
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