Dirk Kettlewell: Creating a Successful Business Plan

According to Dirk Kettlewell, the business plan is a starting point for any business. It plays a crucial role for success in any business. If your business plan is doesn’t flow or is inconsistent, then lenders are likely to pass you up. Think of your business plan as the first step for business. It is the solid foundation that your business sits on. Solid business plans don’t always mean success, but it acts as a reference of what should be done and what you want to avoid. Your business plan is a dry run of your business, and a map for your future success. Your business plan should accomplish important key tasks. Firstly, it should align the management team toward a common set of goals. Ideally, you want to have three short term goals and three long term goals. Once this vision is on paper, it helps the team to better understand the feasibility of the business goals. Another tip according to Dirk Kettlewell is the summary of your business. Start with a clear and concise executive summary of your business. Be sure to communicate your value proposition. This consists of what your business will do, how it will make money, and why customers will want to pay for your product or service. If you are planning on sending your business plan to investors, include the amount of money you need, how you are prepared spend that money, and how you plan on paying off the loan.

Consider how you will work on your marketing opportunities. How large is your target market? How fast is it growing? Where are opportunities and threats, and how will you handle these issues? These are all important factors to consider when building a successful business plan. Your business plan is the rough draft to your success, as found out by Dirk Kettlewell.