A document that supplements your business plan and brings together all your market research so you can work out exactly where your business is going and how it is going to get there is a marketing plan. In the business world, Dirk Kettlewell knows how important a strong marketing plan is for business.
A good marketing plan will help you focus on your target market and find if there is any gap in the market that will provide new opportunities for your business. The marketing plan will also provide you with something that enables you to measure how you are progressing. This can highlight strategies that are working for you and those that are not. The plan will deal with the matter of sourcing new leads as well as creating new networking opportunities for your business. The bottom line means that your plan will define your business as well as your customers and future plans.
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