In regards to Dirk Kettlewell, a business and financial advisor, every
platform where sales are done, there must be challenges to face. It is very
unfortunate that millions of business operators have run to online selling
having in mind that it is only the simplest way to make massive sales. They
forget that challenges of other selling platforms are just the same as for
online selling. When doing online selling, you must expect stiff competition
from others who do the same. This is a common challenge facing every business
operator. This competition will come as a result of price
fluctuation in the selling industry. Therefore, you need to adjust your prices
when fluctuation prices of items begin. Failure to do this may not really make
any ransom for you. In fact you will regret for doing online selling. Another challenge
that seriously affects online selling is the customers’ availability. For a
customer to purchase a product online, he/she must have visa electron cards
which not many can afford. Due to this, shortage of customers has been
experienced in the online selling. It is thus advised to consider the location
and the people around before you start online selling.
Online selling is also faced by this challenge of customers’ accessibility.
It has been found that some customers do purchase items online and they end up
giving the wrong delivery address. This creates a hard situation when the
delivery has been made. It sometimes leads to the delivery of the products
purchased to the wrong person. Besides this, wrong delivery to unintended
persons has created a commotion between online sellers and customers which in
rare cases has lead to suspension of some online business operators from doing
their business by the authorities. Therefore, to excel in online selling, you
must be ready to combat any challenge that may face you.
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