Tuesday, September 3, 2013
Marketing 101
If you want to make the most out of your marketing techniques, begin to think community. How and what can make you stand out and become a prominent member of your community. Local festivals, charities, and fundraisers are great ways to market, network, and get more foot traffic into your business. These kinds of events also are great for corporate sponsorship. As a corporate sponsor, you are likely to see your name and logo around the event and can potentially earn special recognition.
There are many ways to market your business. The idea is to think outside of the norm, doing so helps you stand out and gives you that crucial differential advantage.
Saturday, July 13, 2013
Dirk Kettlewell: Creating a Successful Business Plan
Wednesday, June 26, 2013
Dirk Kettlewell, from OfficeMax to Charitable Organizations
Tuesday, April 16, 2013
Starting a Business
Tuesday, April 9, 2013
Building Your Customer Base
Any business wants to have loyal customers because they of course are ideal customers. Loyal customers will often refer other to your business and act as a valuable asset because they are active advocates. It is as if they are free marketing tools. Always keep your loyal customers happy. Some of the best customers a business can make are those that get so excited about the level of service they receive that they cannot stop telling others about it. These types of customers are golden assets and can make for a tremendous source of new customers. It is a good idea for any business to pinpoint these type of customers and then offer them extremely exceptional service. They will then become your biggest fans and assets. Referral programs work wonders for a business and customers love them.
Referral programs act as a win win situations. Referral programs that offer rewards to customers for bringing others into the customer base can be in the form of discounts, gifts, invitations to special events, or closed door sales events. Many of your customers have family, friends and coworkers who require the same products and services, so referral is just part of the process of expanding the customer base. Consider partnering with other businesses who have a common customer demographic but no direct competition. This can help expand its customer base quickly and easily. Try locating relative businesses that share the same philosophy, style, and corporate culture or personality.
Friday, March 29, 2013
Sales and Marketing Tips For Todays Economy
Tuesday, March 19, 2013
About Dirk Kettlewell
Dirk Kettlewell: His Career
Dirk Kettlewell is well known throughout the business community. From a young age, Dirk has continuously proven that hard work and dedication pay off. As a teenager, Dirk began his working career working in a stockroom at a local Sears store. Little did he know that this would be the beginning to many successful endeavors throughout his career. Dirk Kettlewell has worked for many world retail giants including Officemax, Sears, Circuit City, and Montgomery Ward. Today, Dirk is a successful International Retail Consultant and works with many retailers around the world in order to execute higher revenues. Dirk Kettlewell was name one of the “Top 40 Executives Under 40” by Dealerscope Magazine. This title was earned through Dirk’s devotion to the industry.
Dirk Kettlewell: His Contributions
Dirk Kettlewell has been actively involved in a number of charitable organizations, one of which is the Boomer Esiason Foundation. In 2001, Dirk was fortunate enough to meet Boomer Esiason at a Super Bowl event. That year, Dirk attended the Booming Celebration and at that point significantly increased his commitment to the fight against cystic fibrosis. Since then, Dirk has played a key role in fundraising for the Boomer Esiason Foundation.
During the unfortunate events that took place on 9/11, the Boomer Esiason Foundation offices were lost in the World Trade Center attacks. Dirk Kettlewell again contributed what he could in order to help the foundation. Kettlewell quickly responded by providing laptops, printers, and a host of other supplies for the Foundation’s new offices in Long Island and Manhattan. Kettlewell’s commitment to the fight against cystic fibrosis holds strong as he has raised well over $2 million for the Boomer Esiason Foundation.
Dirk Kettlewell: Family
Dirk Kettlewell is married to Dawn Callahan-Kettlewell. They are the proud parents of three boys ages 17, 20, 24. Although work and and charity are very important to Dirk Kettlewell, he loves spending time with his wife and children. Together as a family, they enjoy attending sporting events such as football and baseball. Dirks favorite teams are the Oakland Raiders and the Oakland Athletics.
Thursday, February 21, 2013
Dirk Kettlewell - Sales Success
Challenges To Expect When Doing Online Selling
Wednesday, February 20, 2013
The Boomer Esiason Foundation and Dirk Kettlewell
Dirk Kettlewell is a well known in the business world for his work ethic. One key component of his background is the work he does for charities, one of which is the Boomer Esiason Foundation. Dirk Kettlewell and his wife Dawn have raised over two million dollars for the Boomer Esiason Foundation and was presented with the game ball and Quiet Giant Awards. The Boomer Esiason Foundations ultimate goal is to free the world of cystic fibrosis. They offer a number of ways for you to get involved and to make a difference in the lives of the 30,000 Americans who live with cystic fibrosis. The foundation exists to offer support and inspire those diagnosed with cystic fibrosis.
Thursday, February 14, 2013
Selling Tips That Introverts Must Use
In regards to Dirk Kettlewell, tip number three is calmness of the mind. If you are an introvert, calm your mind and relax your body.
Friday, February 8, 2013
Fast Facts About The American Presidents
Thursday, February 7, 2013
Universal sales Tips by Dirk Kettlewell
Tuesday, February 5, 2013
The Great Depression
During the Roaring Twenties, the United States economy had an unprecedented economic boom. Technology was being produced in the masses including electricity, radio, telephone, cars, manufacturing, telecommunications, movie, and in the chemical sectors. Infrastructure was being built to support all of the new technologies being produced. For most of the population, city living was acquired for jobs in these particular industries. Many Americans found themselves with ever increasing amounts of dollars to spend which was then invested into the stock market and deposited into banks. Because the supply of money was rapidly growing, many banks began opening. Roughly, about four to five banks were opened everyday. The Great Depression happened due to a number of reasons. It was created by a combination of a stock market crash, bad banking structure and tight monetary policy. This is why it lasted so long. The stock market peaked on September 3, 1929 with a record close of 381.17. Trading volume was 444k shares. By the end of the same month, the market had fallen by 10% to 343. On Monday, October 29, on 16.4% shares traded, the markets fell 11.5%. By that time, the markets closed at 230.17 down 40% from its all time high. In that single day, investors lost 14 billion dollars and by the end of 1929, 40 billion dollars was lost.
Saturday, February 2, 2013
America's Greatest Landmarks
Why The USA Did Not Want To Participate In World War II
Destruction of Hiroshima and Nasaki By Americans
Thursday, January 31, 2013
Customer Care
Your employees are the backbone of customer service. Make sure you thank your employees and reward them appropriately. Make sure that every one of your frontline associates is capable of making a good first impression. Say hello and smile. Getting a big, warm hello can go a long way in giving a customer the feeling of "Hey, this company is really happy to see me." First opinions are formed within the first 10 seconds. You never have a second opportunity to make a warm and welcoming first impression. Listen to customer comments such as, "This is the first time I used your site," "I just moved into the neighborhood," "I just happened to stop by," and take those opportunities to engage the customer to build a relationship and lifetime of loyalty. Leverage the return counter in a retail store environment to make customers feel comfortable about returning an item and offering special attention to help them find what they need. Customers don't like making returns. Make the return process an enjoyable and non defensive process. Customers will really appreciate it. Review your letters and email communications to ensure that they sound welcoming, personalized and make your customers feel important and appreciated. Understand that the underlying ingredient of customer service is helping people. Make sure that every frontline associate has a history of helping people. It will almost guarantee a great customer service experience. Create a culture whereby your associates are treated as family and neighbors and they will, in turn, treat your customers the same way.
What You Must Know Before Writing A Mission statement For Your Business
Problems Facing Online Businesses
Facts About Credit Report
Tuesday, January 29, 2013
Advantages of An Online Business
Friday, January 25, 2013
How To Shake Off Workplace Stress
Exercise. All day long you are doing a sort of non stop mental workout and without mixing in a physical exercise you will not shake off the stress. The health benefits of fresh air and sunshine will have a great effect on reducing your stress levels.
Your breath plays a key role in stress reduction. Try doing some deep breathing to relieve tension in your body. Sitting upright in your chair, breath in for a count of four, hold it for the same amount of time, and breath out for a count of six. Slow deep breaths will having you feeling better in a flash.
Wednesday, January 23, 2013
Problems Encountered In Global Projects
International organizations are involved in the conduction of many global projects these days. Dirk Kettlewell found out that the teams working on global projects do face a lot of problems. These problems has hindered them from a achieving the goals set. Problem number one is the difference in cultural practices. Working in a meritocratic environment is extremely good, but not all working environment will be like this. Some are extremely hard because of the cultural practices of the inhabitants. These practices may be opposed to the individual working in this area, thus hindering him/her from carrying the duties. The second problem is language barrier. Communication is the key to the running of any business. When people lack a common language of communication, it will be impossible for them to achieve something good on their global project.
Challanges Facing Business Management
Friday, January 18, 2013
Tips For Startups
Monday, January 14, 2013
About Vietnam War
2,709,918 Americans served in Vietnam.
About 85% of returning Veterans were able to successfully adapt to civilian life.
58,272 Americans were killed and 303,635 were wounded during Vietnam War.
75,000 Vietnam Veterans were disabled.
As of July 2011, 1687 Americans are still unaccounted for in Vietnam.
97% of Vietnam Veterans were honorably discharge, 91% of Vietnam Veterans were they are glad they served.
The Vietnam War began on November 1, 1955 and ended April 30, 1975.
Most of the fighting took place in Vietnam however, the war also took place in Laos and Cambodia in the early 1970’s.
Perfect ways To Move Your New Office Stress-free
What To Consider Before Lending Your Business Money
Friday, January 11, 2013
Keeping Your Employees Happy
Lack of satisfaction plays a major role in an employee’s loss of energy or a loss of the employee altogether. Every employee wants to feel like they are valued. It is important to keep in mind that rewards are not always found in a raise; employers can reward employees with a gift card, a special lunch, or even honest recognition of their efforts. By recognizing outstanding work and rewarding it, you are encouraging other employees to produce the same outstanding work. A little acknowledgment goes a long way. Put compassion first. If your employees are voicing concerns about working conditions or co-workers, don’t simply lend them an ear. Look into the issues, even if they end up being unwarranted. By taking a little extra time to listen and try to solve your employees’ problems, you will be viewed as a compassionate leader. Being a responsible, compassionate employer to your employees sets an example and fosters loyalty.
Tuesday, January 8, 2013
Keeping Your Customers Happy
Understanding what your customers want plays a key role. Are you providing products and services that can be used by the people in your community? Asking yourself important questions such as how are we doing, how can we do better, and how are we different from the competition will give you a greater understanding of where you stand. At all levels of the relationship, try to engage the customer. They do not want to feel like mere numbers, they want to be treated like individuals with individual needs. Treat them how you would like to be treated yourself. Talk to them and listen and create real relationships.
Infect your staff with your enthusiasm and passion for your business. Make sure that you know what goes on between the staff and the customers - spend a day a week working with customers! Get staff to positively touch customers with the pride that you invest in your work. Consumers are fed up with mass-produced mediocrity. They are fed up with discovering that something that they thought was personal or local turns out to be manufactured by the masses. This is why it is important to build real and solid relationships with your customers.
How To Pleased Your Client
Tips To Develop Your Career
Monday, January 7, 2013
American History Facts
The first woman to run for president was Victoria Woodhull, 1872. Her running mate was Frederick Douglass. She was declared ineligible, but not because she was a woman. She would not yet be 35 years old until September after the January inauguration day. She received some votes, but are not recorded in the official results.
Harry S. Truman was the only president in this century who didn't have a
college education.
The first gold rush in the United States happened in Dahlonega, Georgia, 1828.
Before 1913, the U.S. had no income tax. The 16th Amendment was needed
so the government could do what they wanted to with the money.
Thursday, January 3, 2013
Tips To Consider When Negotiating With Your Boss
Wednesday, January 2, 2013
Tips on How To Haggle
Building a Winning Team at Work
You can use your strengths in order to bring out the best in your employees. Be sure that you only focus on your strengths and avoid focusing on your weaknesses. Your employees need you to be their leader and you must show that you have solid strengths. Dirk Kettlewell has lead numerous teams and knows that being a strong leader can be the foundation of building that winning team. Commitment is important. You, as the leader, should live by your mission, and you will see that your team will follow suit. With cooperation, the whole team will become greater than the individual. Communication is also necessary. Be sure that you are providing all of the necessary information. Cooperation is also a key ingredient in building a winning team.
Motivating a team is something that Dirk Kettlewell has come to learn throughout his business experience. People will do exactly what it is you reward them for and respond to action. Be sure to reward individuals and the team as whole for achieving goals and tasks. Each member of your team wants to feel that they are making some sort of difference. Any efforts that they make are not just about your business, but they are also about their own pride, and having their work mean something to someone. A good leader will let them see clearly the value of what they are doing and why it does matter. You should let them feel the pride in their success.
Try challenging your team. Everyone has a limit, but until your team has had a difficult task at hand, they never really know what they are capable of. This can help them learn and grow as well as develop and improve their skills. Your team wants to see you challenge them as well as believe in them. And always keep an open door so they can come to you with any issues they may have.